Set weekly, monthly, and quarterly SMART goals

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Before you do any of that though, you have to get started.

Make a Decision
In the words of Teddy Roosevelt, “…the worst thing you can do is nothing.” Nothing literally gets you nowhere. Even if you make a wrong decision, like choosing a poor subject line or targeting the wrong account, you’ll at least have learned a valuable lesson of what not to do next time.

Here are some steps you can take to push you further into the decision-making process:

Assess your budget for everything

Create a campaign schedule with 7+ touchpoints per lead
Research and demo outbound lead generation tools
Compare the cost handling processes in-house vs outsourcing
Once you have made your decision, it’s time to set things in motion.

Implement the Plan
While you are probably eager to get things going, start with a small sample size of around 300 leads. This will give you an idea of what kind of results you may get on a larger scale without burning through your prospects.

Divide your leads into two equal-sized groups and split-test one aspect of your campaign at a time. If you are sending out emails, test two different subject lines. For calls, you might want to test the time of day calls are made.

Make use of your outbound tools to keep the data clean and easy to track. As you see success, double down on what works, but continue to collect data and monitor progress.

Analyze and Adjust
Your first campaign is going to have some hiccups so don’t hold your breath for a perfect run.

Most sales teams have a bad first, second, and even fifth run of their outbound campaigns. As long as you make the necessary adjustments, each failure is a stepping stone to success.

Set key performance indicators (KPIs) based on the outbound croatia cell phone number database channels you have chosen to use. Some of the most popular metrics are delivery rates, bounce rates, open rates, click-through rates (CTR), responses, unsubscribes, connection rates, call length, voicemails left, and of course, conversions.

For each split test, compare the relevant metrics to see what performed better. Make assumptions and adjustments based on your findings.

Email subject lines are one of the first pieces of outreach that we test. We use open rates to determine the winning subject line. Then, we move on to the body of the email and split test the call-to-action to see if we can improve response rates.

Even if you are getting great results, keep analyzing and adjusting your campaigns. An increase conversion rate of just 1% can make a big difference in your ROI.

Now that you have a good understanding of the channels, tools, and workflow you need to make your outbound lead generation work, there is still one thing that many marketers miss.

The Most Important Thing in Outbound Lead Generation
Personalization.