Resurrection with deepfake technology
The deepfake technology that made this advertisement possible has caused great concern since its appearance. This artificial intelligence technique makes use of a machine learning algorithm that, based on an extensive database, predictively generates a fake of these images. In other words, using a compilation of images and videos of Lola, it was possible to generate this image of her speaking fluently.
This technology therefore makes it possible to edit any type of video with incredible accuracy , making it difficult to differentiate reality from something fake. And we have been able to confirm this with this campaign, where her voice, gestures and even her face were copied so well that it seems as if she had recorded the spot herself.
While this technique has achieved incredible special effects in iran business email database movies and sometimes quite funny and harmless videos, it is also true that they can be extremely harmful , representing a major challenge for social networks as their use spreads. That is why last year Facebook decided to take the lead and tackle both deepfakes and other types of manipulated media on its platform.
According to a statement from Monika Bickert , Facebook's vice president of global policy management, the platform held discussions with more than 50 global experts "to inform the development of our policies and improve the science of detecting manipulated media." Evidently, this concern about deepfakes refers to those used in an unintended way, leaving aside campaigns such as Lola Flores's, which had the authorization and support of the artist's daughters.