Digital marketing is comprehensive and includes several strategies, such as producing content in Guest Post format for publication on blogs and partner websites.
The term can also be found as guest blogging , taking into account that content partnerships usually occur in the form of a blog . Or, this structure is maintained within a corporate website or an online store.
What matters is that guest posting is a widely practiced strategy indonesia phone number resource within inbound marketing , so that the steps are put into practice on leads, which are:
attraction;
conversion;
sales;
retention or enchantment.
Content creation can be done using different models to promote products and services, and guest posts serve as an attraction.
This is done precisely to reach an audience that is present on the website next door, or rather, on a partner blog, often within the same niche.
Apparent advantages of accepting guest posts
Corporate, enterprise, and business pages can formalize real-world partnerships, such as with suppliers and customers.
However, within the virtual environment, the possibilities of reaching target audiences become more important, even more so when it involves electronic commerce through virtual stores, e-commerces and marketplaces .
Therefore, guest posting is a practice that should be applied within digital marketing, especially among companies that have complementary activities , and in some way, concentrate a similar or identical target audience , in order to expand the reach of both.
Below, we will present 5 benefits that can justify commercial partnerships, strengthened by the practice of guest posting and reinforcing inbound marketing to attract more leads , as potential customers are called.