However, creating a trustworthy environment for advertising alongside reliable news could help build more trust for brands…and keep them from pausing their advertising.
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For now, this new feature for choosing themes around advertising campaigns will be in the testing phase. According to a Facebook spokesperson , “ This is the first time that a Feed environment will be managed india business email database through direct controls. Before launching, we need to understand the performance and effectiveness of ads, while also respecting our commitment to privacy. These factors mean that it will be a complex and time-consuming process as we are committed to doing a job and doing it well.”
Until now, Facebook has offered a list of keyword blocks to exclude from topics around advertising campaigns , but the new topic exclusion tool could offer much more effective control over where ads will be placed on users' walls, especially when it comes to sensitive content, an option that advertisers will need to fully understand in order to improve both their brand image and maintain or increase their metrics.