Want to discover the latest trends in digital marketing? Come to The Inbounder!

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Home > Inbound Marketing > Want to discover the latest trends in digital marketing? Come to The Inbounder!
Digital marketing is the most effective way to reach consumers: this is why companies are investing more and more in digital tools and strategies. In this post we show you the latest trends in the sector and explain why you should participate in The Inbounder, one of the largest digital marketing events in the world.
Traditional advertising techniques have become obsolete: it is now list of barbados consumer email clear that brands are investing more and more in digital marketing. Currently, investment in digital marketing is growing at an annual rate of 11%, but this figure is expected to grow. According to a Forrester study , in 2021, investment in online marketing will reach 120,000 million dollars in the US market alone.


To give you some examples, among the trends that are becoming popular are online videos. Since 2014, investment in this tool has increased by 114%, and will continue to grow above the industry average in the coming years. Companies around the world will also bet on SEO, and in 2018 they will invest 72 billion in this field. Another important trend concerns content marketing: according to a survey by Demand Gen Report , almost half of consumers consult three to five contents before purchasing something.