Texts are useful and not so useful
The concept of SEO text has undergone significant changes recently. It is no longer a keyword-spammed passage taken out of the context of the topic. Such descriptions fall under filters, especially in Yandex, and lose their positions. You will also need to allocate a budget for writing good text accompaniment. There are sites with complex topics where you will need to find a good copywriter who writes in this area and has a good portfolio and knowledge. In this case, the price for content will also increase.
There is absolutely no point in saving on texts, american samoa company email list because this is a significant part of optimization. Even if the text remains unnoticed by users, it will be indexed by search engine robots, on the basis of which chains of logical correspondences of the meaning of the page, content and search queries will be built.
So, let's sum it up:
Different prices are not an error in evaluating the promotion, they imply different calculation formulas based on the company's internal formulas.
When comparing prices, pay attention not only to the numbers, but also to the list of works on the site. If it is superficial, ask for additional breakdown by month or quarter, which will allow you to correlate the price and labor costs.
The price may take into account not only the work, but also the competition, the initial state of the site, the qualifications of the specialist or the entire project group, which will add a solid percentage to the final amount. But do not forget that such an assessment will be closer to the possible costs of risks during promotion.
Expensive is not always good - check the company's reputation, pay attention to their work, portfolio. If the price is low, here too it is worth thinking about how they will work with your site, and whether the required number of hours will be devoted to it.
Distribute the budget. You can start with the initial optimization of the resource and a small core. Gradually increasing the number of works will not affect your wallet so much, but will already begin to bring its first fruits from optimization.
SEO is not the cheapest service, and it has a delayed start for payback. You can no longer pour money into buying links, as you did before. A whole range of work is required. If you manage to find a conscientious company, a specialist who will love your site as much as you do, then the result will please you for a long time. Do not forget that you also need to constantly look after the site you have launched and continue to improve and develop it.