Google Keyword Tool
It is the tool that allows you to identify which keywords users use when they search on the Internet. You can find out the most searched keywords over the course of a month and select a specific geographical area of reference (e.g. number of searches carried out in Italy). You are also provided with other important data such as competitiveness, i.e. how many other websites use a certain keyword. The more this word is used by your competitors, the more you will have to pay to have your ad in the top positions of the results.
Google Trends
Geographic location, and time frame. For this reason, Google Trends is particularly useful if you want to know the seasonality of a term (what is the period of the year in which the most searches are made for that word). Google bangladesh email list Trends also indicates which topics are related to a given search.
iSpying
Another valuable ally for identifying the most interesting keywords is iSpionage, a tool that allows you to “spy” on your competitors’ PPC campaigns. iSpionage also provides data on SEO, and is therefore particularly useful if you want to perfect your online marketing strategy.