E-commerce is no longer a simple phenomenon in the growth phase: it is a consolidated reality. But, for it to be truly effective, it is necessary to include it within a precise online sales strategy. Here are the fundamental steps to sell your products and services online
You have decided to create an e-commerce : this is the first step to get your business off the ground. But the road is still long: in order for this choice to repay you for your efforts and investments, you need to develop a solid online sales strategy, taken care of in every single detail. But let's start from the beginning.
e-commerce
The fundamental characteristics of an e-commerce
In order for your e-commerce to be successful and become a valuable sales tool, it must have these characteristics:
Clarity and ease of use
The user must be able to make a purchase quickly, without hesitation. In practice, this translates into a series of small and fundamental measures: making the flagship products and offers clearly visible on the homepage , suggesting bahrain email list related items , giving the possibility of creating a wish list in which the user can insert the products they are interested in and would like to buy at a later time, making the selection and purchase process as simple as possible . All of this must be supported by a graphic design that is clean and linear , even when viewed from a mobile device : the smartphone represents 12% of online sales which, added to the 10% made via tablet, generates a share of mobile sales of 22%. Making your e-commerce site responsive is therefore crucial to increasing your online sales.
Curated content
Compared to the traditional brick and mortar store, e-commerce cannot give the customer the opportunity to touch the products, see the details up close, check the consistency of the materials. It is therefore necessary to provide high quality content , which can help the user to get a precise idea about the item they want to buy: detailed texts that describe the product in a timely manner and high-resolution photos , for example, are two essential elements for any self-