Customizing your flows in Klaviyo is straightforward

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Winner: HubSpot gets the point here for its comprehensive contact and pipeline management features! Score: Klaviyo – HubSpot Round : Sales and Marketing Automation Set up automations to have your email platform instantly do things like sending a drip campaign or segmenting your contacts when certain events happen! It’ll take action faster than you ever can — plus, you don’t have to handle these tasks yourself. Automations are called “flows” in Klaviyo, and you can build one either from scratch or by using a template.

These templates cover common south korea telemarketing list ecommerce situations like sending abandoned cart emails or out-of-stock product updates. with most of the typical automation features, like conditional splits and profile property updates, being available. It’d be nice to set up multiple triggers for a single flow, though. Klaviyo flow builder Klaviyo supports omnichannel automation, so you can send automated emails and SMSes to engage customers via multiple touchpoints.

What’s more, you can do this even on the platform’s free plan! Meanwhile, HubSpot limits free users to a very basic follow-up email automation after a user submits a form: HubSpot email automation If you’re a paid user, you can create more advanced marketing automations (or “workflows”) using a template or from a blank canvas, and then customize their triggers, conditions, and actions in the workflow editor. Omnichannel automation is available only on HubSpot’s very expensive Marketing Hub Professional plan.