[Interview] Digital Marketing and Trends for 2019 with Fila North America

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Retail has undergone a profound transformation over the past decade, and the pace shows no signs of slowing down. Technological advances have increased the speed and, by growing the industry, have revolutionized it, contributing to its “disruption.” What have been the consequences for companies? We sat down with Lindsay Vick, Director of Marketing for Fila North America, to discover the retail trends that will influence FILA’s marketing strategy in 2019.
Row: Iconic Everywhere
In 1911, the Fila brothers opened their fabric shop in the northern Italian list of austria consumer email town of Biella with the goal of creating quality fabrics that combined luxury, utility and beauty, inspired by the richness of the Italian landscape. As the company continued to grow throughout the 20th century, it worked to position itself as a manufacturer of high-quality sportswear.

Fila has represented iconic athletes, especially in the world of tennis, such as Bjorn Borg, Monica Seles, Guillermo Vilas and Kim Clijsters. Today, tennis players who wear the Fila “F box” include Karolina Pliskova (currently ranked eighth in the WTA), Diego Schwartzman, Janko Tipsarevic, Marin Cilic, John Isner and Sam Querrey.