Channels :Users can arrive at the site from organic searches, social networks, or sponsored campaigns.
analytics
Google Analytics, therefore, is able to provide both quantitative data (number of sessions, number of users, percentage of new sessions and users) and qualitative data, related to user behavior (duration of the session, number of pages viewed by each user). Knowing and constantly monitoring this data will allow you to improve your strategy, making it more effective.
Another software that offers Web Analytics features is HubSpot , which can provide austria email list data relating to both the sales and marketing departments in a single dashboard, so you can quickly compare the different information and develop an integrated strategy.
The world of web marketing is extremely vast. In addition to Web Analytics tools, there are an infinite number of other tools that can provide data for every area of expertise of a Web Marketing Agency, from the SEO department to the creative department, up to the content creation department.
Installing plugins and trying out new software is essential for your business development, but it can be complex, especially for beginners. WAM specializes in using tools that are useful for building the right strategy for you and getting your business off the ground. Click here if you want to know more about us.