This idea became the concept that Reeves called a unique selling proposition.

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In his book, Reeves emphasized that the effectiveness of advertising depends on one factor:

Advertising must instantly capture the attention of a potential client with one, but very strong offer that competitors cannot make. An offer that will encourage the recipient of the advertisement to perform the target action.


Principles of USP
To develop a USP, you need to formulate your dominican republic company email list main competitive advantages, which will become its basis. To determine the advantages, try to answer the following questions:

What problems do you help your clients solve?
Why should a client turn to you to solve these problems?
Will he be ready to come back to you again?
Based on the answers to these questions, a unique selling proposition is formulated, the main principles of which are:

Concreteness. The proposal must be clear, transparent, concise and concise;
Uniqueness. The benefit of your offer must be unique, that is, either you offer something innovative or it has not yet been used by competitors;
Efficiency: The focus must be on the client's most important benefit.


How to create a USP?
Target audience analysis . As we know, what is good for an avid fisherman is not suitable for a young woman on maternity leave. Research your target audience, find out what problems they are concerned about, what are their interests?
Example: let's say you have an online store through which you sell various household goods: household chemicals, decor, dishes, etc. Women are the ones who buy such goods. Those who have no time will order online. This means that the main audience for your store will be working women aged 25-45. What might interest them? Probably, the offer of fast and free delivery will be relevant for them. A good USP in this case could be - "Free delivery in Voronezh within 60 minutes."

Highlighting the business features. The USP can directly follow from your activities. Try to answer the following questions:
What are your products made of?
How are products produced?
What equipment do you have?
Special properties of goods?
What is the principle of interaction with clients?
How are orders processed?
It is possible that when answering, you will discover advantages that distinguish you from your competitors, on the basis of which you can formulate a USP.

Example: Let's say you are engaged in laser cutting of metal. The work use