A Digital Content Marketing Agency Enables You to Easily Stay Ahead of Competition In Your Industry
Most B2B brands use content to drive leads and increase customer engagement. Even if you decide not to follow the route, they will. This means your brand loses out on opportunities to generate interest and develop brand strength.
According to a 2020 B2B marketing poll, as published by the Institute of Content Marketing, only 14% of brands don’t use information delivery for developing brand awareness, and only 21% don’t use it to educate their target audience. This means most B2B brands already leverage the power of information.
The same poll shows that 75% of B2B brands list of uganda consumer email build credibility with information delivery. Over 83% of the participants in the poll outsource the strategy development and creation process to a content marketing agency.
Paid search and other forms of promotion drive leads for people who are ready to buy. But in the B2B environment, this means losing out on 95% of the leads. Your buyers interact with your brand over a longer time and in a looped cycle. And you must convince an entire buyer committee to make the purchase or opt-in decision.