When considering potential keywords, it’s easy to rely on physical descriptions of items, such as the size or color of an item. But you should never overlook other opportunities to reach customers who may be looking for items for certain occasions or that fit current trends.
In addition to describing your product in terms of what it is, you should consider other search terms a shopper might use, such as the following:
Occasions : Avid users may search for terms like “bachelorette party,” “stocking stuffer,” “first anniversary,” or “tacky sweater.”
Style : Shoppers often have an aesthetic in mind, and you should consider how that impacts how your listing is found. Is your product “rustic,” “minimalist,” “nature-inspired,” “art deco,” etc.?
Solutions: Does the product offer a solution to a buyer? Consider whatsapp in philippines how a user might search for a problem solver like “drawer organizer” or “pet microchip tag.”
Finally, it’s important to use SEO tools to research the most popular keywords. You can use a popular tool like Google Keyword Planner , but there are Etsy-specific research tools, like Marmalead , that help Etsy sellers find and analyze keywords specific to their shops.
When a buyer searches for something on Etsy, the search algorithm will not display more than one or two listings from a particular buyer, regardless of how well the listings match the user's search. This is known as de-clumping , and Etsy does this to ensure that a variety of different shops appear in search results.
For example, an Etsy search for “vintage blue dress” will return several shops, as illustrated in the screenshot below.
FlyingAppleVintage only has two listings that appear in the above results, although a search for “vintage blue dress” within the store itself reveals pages of listings that meet those criteria, as noted below.