Mirjam van Driel, community manager at Myler:
There are many unclear vacancies where a community manager can be anything: from PR manager to social media intern. I expect that the job profile will provide more clarity about the work of the community manager and about the position he or she has within an organization.
A professional association mainly represents professionals who work in the field. That is why the third target group consists of the community professionals themselves. They often spend a lot of time justifying their position within the organization. Of course, it must be clear what a community is for, what it yields and where the organization wants to go.
But the mandate that you receive as a professional, the opportunity to uruguay mobile phone number list speak to key people within an organization and to involve them, is at least as important. In short; as a community professional you are not only busy making the value of the community clear, but also with justifying your own position. For many employees it will often still be unclear what the community manager stands for and what his hours are spent on.