Want to optimize your campaigns

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44% vs. 15.02%) and click-through rates (2.68% vs. 1.56%). We observed the same trend for emails that featured videos. Emails promoting YouTube or Vimeo content saw open rates of 24.68% and 38.89%, respectively (vs. 19.23%), and click-through rates of 3.31% and 7.74% (vs. 2.28%). 4. Automate your campaigns Even when used in their simplest form, automated emails beat mass emails in terms of engagement.


Autoresponders (26.47%, 3.60%), RSS emails (23.09%, 3.55%), and Triggered usa telegram data emails (38.03%, 6.76%) – all had higher open and click-through rates than newsletters (18.76%, 2.14%). What does it mean: We also looked at some of the easy-win tactics that include keeping your subject lines short or very specific in phrases. Not too surprisingly, we didn’t see any significant effects of these tactics on our clients’ email engagement rates. In contrast, our Email Marketing Benchmarks report seems to tell a different story, namely that old, tried-and-true strategies and long-term email marketing strategies are almost always the way to go.


5. Want to optimize your campaigns? Always start with understanding the context. Lastly, once again in our report, we saw that average email marketing statistics vary based on several factors. For example: Where are you? What industry are you in? How big is your email list? Where your audience lives What content are you promoting? What does it mean: When you look at the report, you will notice that these differences play a huge role, for example depending on the continent the data varies greatly: And as a result, if you want to make decisions based on the data you see or the best practices you read, you should always consider your business context first.