A game is not boring, but entertaining, and if the advergame in question is created by your company, the user is having fun thanks to you and with you: you can be sure that he will not forget you. A game is not a simple mass communication, it is a tailor-made experience, capable of fully involving the customer.
The advergame is always part of a web marketing strategy and, depending on the aruba email list objectives set, can take on different characteristics. Here are some types and examples of advergames:
Associative : this is simply an association of ideas between a game and an advertising message, such as “ Colpisci e Vinci ” by Sammontana .
Illustrative: In this case the product you want to sponsor represents the protagonist of the game, the object from which the action develops, such as “ Flip the Mix ” by M&M’s .
Demonstrative: these are the most complex to design and implement, as they require the demonstration of a product's effectiveness through play. An example of a demonstrative advergame is “The passenger” by Nokia.
advergame digital marketing