Clusters, as we have already mentioned, are the content that will be created around the pillar post, which relates to the main theme. While pillar post groups focus on broader subjects that can be broken down, clusters are more specific subjects that are related to the pillar.
In other words, while the pillar can explore several subjects within the same theme, the cluster aims to explain a specific point of that general content .
To find the topics that should be covered, it is worth defining a pillar post that has to do with the content of your website and looking for keywords that can be included within this material and that will later become specific posts on the subject.
In short, if your topic is “digital marketing”, it’s worth germany phone number resource creating a pillar post that briefly talks about personas and then creating a specific cluster on that topic.
The pillar post and the clusters must be interconnected with each other so that the search engine understands the structure as a single thing, and thus improves the ranking of the content . Which brings us to the last point of the strategy, check it out!
But how is it possible to structure the content between different posts so that they are interconnected and thus function as a Topic Cluster strategy? For those who understand SEO, even if only a little, the answer is obvious: with internal linking.
Therefore, it is important that your pillar post briefly addresses the topics that will be covered in the clusters, just as the clusters should mention the main topic of the pillar post. This way, once all the posts have been created, all you need to do is link the content together and, thus, structure your Topic Cluster strategy.
In this sense, it is worth creating ten to thirty clusters that revolve around a single pillar post, depending on the subject being addressed. The pillar post should also be richer and more comprehensive , including in size — pillar posts generally have a greater number of words than clusters. It is also recommended that the pillar post be linked in the first paragraph of all clusters.
With all the posts created and linked together, you create a web of content around a main theme, which gives search engines much more weight when ranking your content for the user.
See how easy it is? With a Topic Cluster strategy done properly and, of course, with content that is related to the solution provided by your brand, it will be easy to attract more users to your website and, thus, boost your brand's presence online.
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