According to a study done by global management consulting firm, McKinsey & Company, “Companies in the top quartile for racial and ethnic diversity are 35 percent more likely to have financial returns above their respective national industry medians.” Furthermore, “Those in the top quartile for gender diversity are 15 percent more likely to have financial returns above their respective national industry medians.”
It’s evident that organisations that value diversity realise not only moral but also monetary benefits.
to create an inclusive environment. By doing so, you grow your audience because more people have access to your products and feel welcomed by your brand, and you lose fewer people list of iceland consumer email to competitors who do a better job of showing they care. Valuing diversity is not just the right thing to do morally, but it’s also good for business.
So if you’re not already making an effort to create a more inclusive environment, now is the time to start. Your bottom line will thank you for it.