If the customer has been positively influenced and has now found the door of the store, the important role of the salesperson is to convert that purchase intention of a product, about which the customer already knows everything, into cash. In a webshop situation this means that there should be no obstacles on the road that could change the customer's mind (navigation).
Tracking channel preference is important. The research showed that thailand mobile phone number list for some sectors there is a gap between the channel that the consumer wants to use to make his purchase and the reality. For example, many contacts (purchases) still take place via telephone, while the consumer prefers online. The physical store also remains popular in many sectors.
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The value of reviews
Reviews have become an indispensable part of the customer's orientation process: 72% of consumers look at a review at some point. However, they are not the only source of information. The consumer orients himself broadly, as the research shows. Also with acquaintances (78%), websites (76%), employees in the store (76%) and employees on the phone (64%).
The reviews that are posted still come from a very limited number of consumers. How representative are the reviews that you see scrolling by on the companies' own websites? How often are they only nines or tens? Do such companies exist? But even with independent sites where customer experiences in certain product groups are listed side by side, the question is who the reviews are from. Do the reviews really form a good reflection of
However, reviews can make all the difference when a customer is hesitating between two brands that at first glance seem very similar. And that is why reviews are certainly important. You quickly look at the number of stars at BMW when you are looking for a dealer or at high report scores at Iens if you want more certainty about a restaurant.
The market has become a buyers market and much less a sellers market. The battle for the consumer takes place more during the walk to the store and less in the store itself.