The conversion rate is always measured in the same way, regardless of the type of conversion we are talking about. Here, it is necessary to divide the number of actions performed by the number of users who came into contact with that action, and then multiply by 100 , since this rate is measured as a percentage.
For example, if 2000 people accessed your e-commerce egypt phone number resource site in one day, but only 900 purchased a product, you will need to do the following calculation:
900 ÷ 2000 x 100 = 45
So, your store's conversion rate that day was 45%.
4 tips to increase your e-commerce conversion rate
Now that you know what conversion rate is, why it’s important, and how to calculate it, it’s time to look at some tips to increase this metric in your e-commerce. Stay tuned!
When we think about increasing the conversion rate in e-commerce, we must remember the shopping experience, did you know? This aspect influences sales, builds customer loyalty and can turn them into brand promoters.
What does this mean? Providing a good user experience involves ensuring that the user is successful throughout the entire purchasing journey , such as:
the moment you enter your store;
search for products in the search;
receives relevant recommendations;
put the products in the cart;
makes the purchase;
receive the product.
Get closer to your target audience
When you build a relationship with your audience and engage with them, your potential customer trusts you more. This close relationship encourages them to visit your e-commerce site and make a purchase.
And one way to build this relationship is to share content that is relevant to your persona, always with a pre-established frequency. Use channels such as: