But how do you measure email deliverability?

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At the beginning of the article we saw the exact formula, but there are other more immediate ways to be able to analyze it . Spam Checker The most common tool is the so-called “spam checkers”. Sometimes these are stand-alone tools, while other times they are integrated into email marketing software, as in the case of GetResponse . These spam checkers allow you to analyze the content of emails and check them against spam filters.


They examine various elements within the email india telegram data message, such as the number and types of links, images and their sizes, encoding, and header content. After running a quick test with a spam checker, you will get a score that indicates the likelihood of your emails ending up in spam . It is usually presented on a scale of 1 to 5, with 5 meaning that the likelihood of your emails ending up in the junk folder is maximum.


These tools are fast, easy to use , and fairly well-recognized by the industry. However, they have a limited scope of application: they only examine the content of your emails , excluding factors such as recipient behavior or certain ISP filters. Testing tools for “seed lists ” Another effective way to check the deliverability of your emails is to use so-called seed email lists, also called “sentinel addresses”. Simply put, they are a group of email addresses that you send your campaign to before launching it to your entire database .