What consumers share seems at first glance to be rather arbitrary. Soap brand Dove had a viral hit by playing on women’s self-criticism. The video of a forensic artist and a number of women has now been viewed more than 55 million times.
A comedy video from Evian featuring dancing babies earned the watermark 58 million hits. These numbers are particularly impressive, especially considering that there are thousands of advertising videos that are only viewed sporadically.
Can we as marketers influence the virality of an advertising campaign? Is there a formula singapore mobile phone number list for success that you can apply to increase the chance of viral success? Yes, there is, according to a recent study published in the Journal of Marketing Research. Two assistant professors wrote an article, What makes online content viral? Their main finding: a message that makes you either very angry or very happy is shared more often than an advertising message that makes you depressed or sad.