As for text layout , colors, and formatting: free rein to your imagination, but with some precautions. Avoid creating walls of text by dividing it into short paragraphs, for example. Use bold to highlight relevant phrases or words, and colors that keep the text always well readable – especially for links. Another element that should not be left to chance is the – or – Call to Action or CTA . Insert clear and visible CTA buttons (you can help yourself with buttons) and in strategic points of the text.
A CTA positioned above the fold, for example, has a greater germany telegram data chance of being seen by those who open the message. Learn more > Read our complete guide to designing a newsletter Email Copy Elements That Work Write a catchy subject and pre-header that anticipates the message inside and makes people want to read more. The subject and pre-header can determine whether a person opens the message or not : don't take them lightly! The body of the email should begin with an incipit that declares what the rest of the email will be about and why it is worth stopping for a few minutes to read.
Some brands, as we have seen in the examples, use the body of the email just like a real landing page : headline, sub-headline, benefits, social proof, list of features, etc. if you are launching a project or a new product or service to your entire list. If, on the other hand, your goal is to provide valuable and informative content, a good idea might be to write only part of the content in the email and invite people to learn more on the site or blog .