On the New Balance website, visitors are invited to share their photos on Instagram and Twitter
On the New Balance website, visitors are invited to share their photos on Instagram and Twitter.
2. Loyalty
User generated photos are suitable to strengthen customer loyalty. By actively contri south korea mobile phone number list buting to the website by the enthusiast, the feeling of bonding to the brand is increased. Who doesn't like to see their own photo on the website of their favorite brand?
With their 1440 project, Rei shows very well how you can motivate people to participate in something. Rei is an outdoor webshop with a digital timeline, where every minute a photo is shown of the outdoor life of one of the participants. By clearly showing how the photos are used, potential participants can be convinced.
With their project 1440, Rei shows how you can convince people to share photos
With their project 1440, Rei shows how you can convince people to share photos.
3. Free content that it costs a lot of time and money to have good quality content. Showing user generated content is a smart and cheap way to fill your pages. Why would you have expensive photos taken of products, when you can crowdsource an important part of the content on your website?