Okaïdi, a children's clothing distributor with more than 560 points of sale in 55 countries, has increased its sales from email marketing campaigns by 29% thanks to Experian CheetahMail.
In the first quarter of 2009, Okaïdi worked with Experian CheetahMail on a highly personalized email marketing campaign for the launch of its spring/summer collection, targeting its customers. The combination of Experian CheetahMail's expertise in email marketing and Nedstat's expertise in web analytics allowed Okaïdi to resend its offers only to those customers who abandoned a shopping cart on the website.
According to Samuel Vandamme, Okaïdi’s zalo data Ecommerce Manager, “With this email marketing campaign, we wanted to reach only those people who responded to our offer and showed interest in it, but did not complete a purchase on the website. Although this target only represented 1.5% of our users, we achieved 21% additional sales, which represents 29% additional turnover. In addition to these great results in terms of turnover, this email marketing campaign had a positive impact on our users’ experience with the Okaïdi brand.”
“The integration of Experian CheetahMail with Nedstat’s web analytics tool adds even more value to our email marketing services,” says Jordi Puig, Sales Director of Experian CheetahMail Spain. “Our clients can now know in real time how their consumers respond to email marketing campaigns once they reach the website. This type of additional knowledge allows companies to re-engage inactive customers with new offers to optimize the results of their email marketing campaigns.”
available for joint customers of Nedstat and Experian CheetahMail.