Meanwhile, Rei Zentolo was making the most of every minute of this incredible negotiation for the profile… on an alternative profile that the company opened almost immediately and sharing this strange but funny communication with the kidnapper on his Twitter account where he shared the hashtag #freereizentolo .
As expected, the Galician clothing brand was unable to recover its old Instagram account, which the kidnappers ended up deleting: a work that took years and also included memories and, above all, its valuable followers. But what it did manage to do was increase its engagement and reach more users.
In fact, by starting from scratch with their new Instagram bolivia business email database profile , Rei Zentolo is looking to recover their more than 13,000 followers in just 13 days , and to do so they have asked their current followers for help: sharing their latest post while dedicating a song to the hacker, as well as sharing the euros they didn't spend on "the ransom" , and their strategy has worked quite well since so far with just 5 posts they have managed to exceed 1,200 followers and counting.
We asked Rei Zentolo why they decided to respond to this attack with humour, and they replied: “because the other option was to cry.” Of course, humour has been the hallmark of the brand, a hallmark that was confirmed when we asked them if they would adopt any new security measures with their new Instagram account, to which they replied “No. We hope to be able to make more jokes.”