The 'affluent', people in the affluent upper class of society, are at least a year ahead of the rest of the world's population in terms of digital trends. This makes them an important group for marketers to follow. Because where the affluent takes the lead, the consumer follows.
behaviour, opinion and lifestyle of the affluent in Europe for almost 20 years and has also been active in the Middle East, Africa and Latin America for a few years now. The results of this continuous reach research are used by international media companies to determine their media strategy. They use the reach figures of the affluent in particular to colour their audiences: how interesting is the profile of the viewers and readers for advertisers?
Who are the affluents?
In 21 European countries, 49.4 million people are considered affluent (1.7 million in the ukraine mobile phone number list Netherlands). Why are affluents so interesting for a wide range of international media such as CNN, BBC, Financial Times, Discovery Channel, National Geographic and TV5? First of all, because they belong to the top 20% of household incomes (and top 13% if you look at individual income) and therefore have more ' spending power ' than the average consumer. In addition, mainly because they belong to the intellectual upper class, they are highly educated and speak two, if not three languages.