With this new integration, the social network plans to offer a new eCommerce experience to its users, which will come in the form of a new shopping tab. This tab will be a dedicated section in the brand or business profile , where there will be a drop-down list of the products that the seller has available in their Shopify store. From this list, users will be able to click and be taken directly to the website and be able to make their purchase.
Shopify and TikTok alliance arrives in Spain: a boost for
Shopify and Pinterest join forces in Spain to boost social selling
To use this new feature, merchants must have a profile ukraine business email database within TikTok Business and, of course, their own store developed with Shopify. Despite this limitation, since not all entrepreneurs or small businesses have both, it offers a very interesting business opportunity for those who can use it.
According to the company's announcement , this tool will be deployed as a pilot test in a select manner. Thus, during the following weeks it will be available only in the United States, the United Kingdom and Canada, unlike the first part of its alliance that had a broader launch in different countries in Europe, such as Spain. However, it is expected that these countries will be expanded in the coming months, as more feedback is received on the tool.
Let's remember that the first phase of Shopify's integration with TikTok, active since February, included :