Chechu Lasheras from Antevenio, investment in advertising and digital marketing is essential for companies. “In times of crisis, advertising and digital marketing become a good vehicle for generating awareness and branding, as well as the ability to generate tangible results and increase the return on investment.” He adds: “In this way, companies manage to optimize their investment, obtaining results and allowing them to focus their efforts on increasing revenue and improving their profitability.”
José María Anguiano, a partner at female number data Garrigues, said that "the new tools and uses that organizations and their internal and external audiences make of the 2.0 environment are questioning the validity of the legal system in this area, which will have to adapt to new realities."
Franz Hassmann, Director of Technology & Security Risk Services at Ernst & Young, says: “We are faced with an environment where information security is of particular importance. being technological in nature, also have a lot to do with behaviour; that is, those derived from the use that users make of technology. Therefore, responsible and appropriate use of technology becomes a fundamental challenge when it comes to making the most of the opportunities and benefits it offers us.”