When it comes to marketing, you’ll often hear the terms “voice” and “tone” used interchangeably. But, there is a fine distinction between the two. A brand voice is your company’s personality. It is a combination of its values and unique perspectives.
The brand’s tone of voice is the mood conveyed in writing. It is done through specific styles, language choices, and content formats. The tone of voice communicates a brand’s identity and shapes the audience’s perception.
For instance, an athletic clothing label might want to motivate customers to work out and shop for the right clothes to support their performance. A business like this would likely want to adopt list of somalia consumer email an inspirational brand identity. A friendly, encouraging tone works best if the label wants to seem inspirational and approachable. If they used a formal style, the business might repel the very customers they are aiming to appeal to.
An inappropriate tone of voice can cause consumers to feel disconnected from the business and turn them away. Whereas a fitting one can be powerful when it resonates with consumers, leading them to identify with the brand. This is why a brand’s tone is so important. It is not just a component of your brand voice but an active player in customer engagement.