Working with site content

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Inweb specialists optimized the client's website according to EAT factors. They created new content and regularly updated existing articles, making them more relevant and useful for the audience. All materials were focused on the interests of board game fans and at the same time took into account search engine algorithms.

EAT (Expertise, Authoritativeness, Trustworthiness) are Google's content evaluation criteria that are important for ranking a site. Google uses these factors to measure the level of trust in a company, brand, or site.
We took a personalized approach to creating content for the project — we uk business email list selected a copywriter who was knowledgeable about Warhammer. This helped us create accurate and correct content without errors or transliteration of names, which was important to the client.

Special attention was paid to the texts for product categories. These texts had to be accurate and filled with relevant keywords, so the copywriter worked on each text in detail.

Here is one example of work:

Photo: Example of an article for Game Workshop categories