It is also possible to evaluate changes visually. In the "TOP 10" tab , you can view and evaluate sites that are in the TOP10. This function is very necessary, since knowledge of competitors and their strengths and weaknesses will be useful for promoting your site. The "Snippets" tab allows you to see how users see your site in the search engine and what needs to be changed to improve ranking.
"Statistics " tab Allows you to connect Google Analytics advertising data and view site traffic for previously specified queries. A useful feature that also allows you to track traffic sources, its dynamics, and other data that can be obtained from Google Analytics. When Google Analytics is connected, you will be able to see the information presented in the pictures below. Traffic - allows you to evaluate the dynamics of changes in site visits in a given time period.
Traffic sources - You will be able to determine where the site visitors come from and in which direction you need to concentrate the most in promotion. There is a tab "Keywords " in Statistics . With its help you can track from which queries from the search network users got to your site. Google Analytics also allows you to track visitors to your site by location. Report for Clients A useful function that allows you to provide a report on the results obtained to the client.