What is priority placement on Yandex Maps?

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Yandex Maps is a powerful information search and navigation tool that reaches millions of users daily. The service helps people find various services and businesses in their vicinity, making it an indispensable platform for promoting companies.

Priority placement is a special feature on Yandex Maps that allows businesses to stand out from the crowd of competitors. Organizations that take advantage of this placement receive an advantage in search results, thereby increasing their visibility and chances of attracting new customers.

What is priority placement?


Priority placement is a paid service that allows businesses to turkey b2b leads increase their chances of appearing at the top of search results in Yandex Maps. The mechanism of priority placement is based on algorithmic selection, which takes into account not only the user's geographic location, but also the competitive conditions in a particular category. Companies participating in the priority placement program can occupy top positions in search results for their services, which significantly increases the likelihood that the user will click on their card.

Priority placement has a significant impact on business visibility. It allows businesses to be more visible on Maps, which in turn increases the likelihood that potential customers will contact them. This is especially important in highly competitive areas where many people may be interested in the same product or service.

Benefits of priority placement
Rise to the TOP for queries in your category: Priority placement allows businesses to occupy high places in search results. This means that when searching for a certain service or product, users will see your company card faster, which significantly increases the chances of attracting customers.

Prominent Marker on Maps: Priority placement means a special mark that highlights the organization on the map. This makes it more visible to users, which is especially important in a large city with a high density of businesses.

Enhanced Business Card: With priority placement, businesses can enhance their cards by adding a logo, photos of products or services, and information about current promotions. This helps users better understand what your business offers and why they should choose you.

Excluding competitors from the priority placement card: When using the priority placement feature, competitors are not displayed in the card. This means that all the user's attention is focused only on your offer, which minimizes the risk that a potential client will go to your competitor.

Analysis of placement results
Priority placement on Yandex Maps, despite its obvious advantages, has different results for businesses. By using it, organizations can observe both positive and negative changes in performance indicators.

How Priority Placement Affected Impressions


One of the most significant results of using priority placement is an increase in the number of impressions. For example, companies that previously could receive several dozen impressions per day, after implementing this function, begin to record thousands of impressions. This is due to the fact that priority cards have a greater chance of being noticed by users, especially in conditions of high competition.

However, it is important to note that an increase in impressions does not always lead to a similar increase in clicks to the organization's card. For example, during the specified period, one of the aesthetic medicine clinics observed an increase in impressions to 37,641, but the conversion into clicks remained relatively low.

Comparison of expectations and actual results
When companies decide on priority placement, they usually expect a significant increase not only in impressions but also in conversions. However, as practice shows, reality may differ from expectations. In the case of the clinic, despite a significant increase in impressions, useful transitions were not enough to justify the investment.

Impact on search engine rankings
Discussing Myths About the Impact of Priority Placement on SEO
There are many rumors and myths about the impact of priority placement on positions in organic search engine results. Many entrepreneurs are sure that paid placement can somehow improve their positions in unplaced results. However, in practice, this is not the case. Paid placements and organic results work according to different algorithms and do not intersect.

Real results in the context of other companies
It is important to consider how priority placement has affected other businesses. Some businesses report a significant increase in sales and traffic after using this feature, but others experience little change. The effectiveness of placement can depend on many factors: the quality of the offers, the competitiveness of the niche, and the use of other marketing tools.

Does a business need priority placement?
Preferred placement can be especially effective for businesses in competitive industries such as beauty services, healthcare, restaurants, etc. In these niches, it is important to quickly attract customer attention, and paid placement can help achieve this. However, if your business is in a less competitive niche, there may be no need to invest in preferred placement, as organic visibility may be sufficient.