How to properly collect a contact base

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SMS mailings do not start with text, as some people think. They start with the subscribers you are going to send messages to. It may seem that collecting a contact base is very simple, but this is not entirely true.

There are several ways to create a high-quality SMS mailing list with all the subscriber data that will be suitable for segmentation and further analytics. Although denmark telegram all these techniques are not secret, for some reason companies forget about them.

Questionnaires


The first and most common way is for customers to fill out questionnaires in which they enter their contact information, information “about themselves” and their interests. In this way, they confirm that they are already familiar with you and your products, which means that your advertising will not be unexpected or annoying for them. To motivate customers to fill out a questionnaire, offer them a one-time discount or other bonus.

Registration on the site


The second way to get information is to register on the company's website. If clients are willing to provide you with their personal information, they are already interested in working with you. You just need to send them an interesting offer.

Many people use a lead magnet - a lucrative free offer for new customers that they can receive in exchange for agreeing to receive messages from you. A lead magnet can be a free consultation, a gift, or a trial subscription period.

Special phone numbers


The third way is to include a phone number in the advertisement. Customers can write to this number to get more detailed information. This is very convenient for all interested parties. Customers do not have to search for information on their own, and you get in touch with people who are interested in your products and can become your customers.

Motivation


Finally, try to motivate people to share their data by inviting them to participate in various contests. If you choose the right format for the contest, the market segment you are interested in should definitely respond to it.

When choosing a way to expand your potential customer database, the most important thing to remember is that the strategy must match your target audience. These are people who are interested in your products. They have either already purchased your products or are planning to do so in the future. In addition, these people must provide you with their personal data consciously and voluntarily. Only then will communication via SMS messages be honest, appropriate and mutually beneficial.