Finalists: Platanomelon and Freshly Cosmetics
This category was defined by the work that eCommerces carried out in the campaigns developed between 01/09/2020 and 30/08/2021. The big winner was Blue Banana Brand, a brand that, as it states on its website, " we are not trying to sell you clothes, we are selling you inspiration in the form of entertainment ."
The jury praised the great campaign focused on promotions with quality content and adapted to the needs of the moment: « The youth clothing brand launched its Banana Santa promotion last April on Instagram, algeria business email database coinciding with Easter, they gave away a total of 360 sweatshirts, one every 100 seconds for a period of 10 hours. This means that approximately every two minutes they announced the name of a winner in the comments.
This strategy of constantly offering a winner, combined with the need to mention a friend to participate, surely helped to reach more than 1.5 million comments on the post: almost 4 times the number of followers of the brand on the social network," explained the jury.
He received the Emilio Márquez Award , representing the winner.