The process that leads a user to convert

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In some cases, the conversion can be a contact request, in e-commerce sites it is an online purchase, other times it is the viewing of a catalog, the download of a technical sheet or the registration to a reserved area.


Regardless of whether your business falls into one of the options described above, there are several obstacles that can stand between your potential lead and conversion . In many cases, the focus is on technical barriers (usability and speed of the website), in others on the quality of the texts, images and so-called “calls to action” (calls to action are the phrases that stimulate the visitor and lead him to convert; an example is “request a free quote now”).


Few, however, pay attention to the ability chinese malaysia phone number list to enter the mind of the potential customer and influence the brain areas that are closest to the conversion process . but there remains a certain difficulty in transporting the tricks of the trade to the Internet, where the absence of physical contact remains an often impenetrable obstacle.

Which in Italian means: everything we do on the internet is aimed at collecting qualified business contacts, closing contracts and generating profits . In technical language, a conversion , or a desired action that the visitor to your website must perform in order for the business objectives to be achieved.