Now that you know what SEO for Black Friday is and its potential, let's see what actions you should take to apply it to your project.
First let's validate if it makes sense.
Black Friday Keyword Research
As we have seen in the previous case, you should analyze whether your product categories have searches related to Black Friday, since otherwise it will not make sense to do so, since your potential customers are not looking for it.
For example, in the case of surfoon.com we have analyzed using Google Ads planner if "surfskate black friday" has searches, the result has been the following surfskate black friday
Once we have validated that there are searches, we will ghana number data move on to creating the exact URL that attacks this search intent to position it on Google.
Create a URL to cover Black Friday search intent
The next goal will be to create the URL that will cover this search intent so that it ranks for related keywords. And here you will have the following question: What should this URL be like? Does it have to be a page, a category, a blog article?
The answer is the most used by all consultants, IT DEPENDS.
What you will need to do is apply the keyword in the Google results and see who is ranking and how.
Analyze Black Friday keyword SERPs
In this case, if we analyze the SERPs for “surfskates black friday” we find two competitors who have already implemented it for the year 2022.