How can companies use IP marketing to create new heights for their brands?

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The joint IP cooperation between Jiikawa and Tibetan Sushi has successfully created topics and enhanced brand reputation, once again proving the powerful charm of IP marketing. However, how can companies take advantage of this trend to create more unique brand value? IP marketing can quickly shorten the distance between brands and consumers and enhance brand favorability. By choosing appropriate IP and combining it with creative marketing techniques, companies can create a more topical brand image. So, how can companies learn from the successful cases of Jiikawa IP marketing to create new brand value?

How can companies use IP marketing to create new heights for their brands?


Table of contents
How to use IP marketing
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Conclusion
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How to use IP marketing
Choose the right IP:
First of all, companies must first understand the interests of target customer groups, select IP that matches the brand image, and evaluate the market influence and audience fit of the IP. Jiikawa, for example, was selected as Japan's 2024 Character of the Year Award, causing a lot of craze among young and middle-aged people. Its partner, Hidden afghanistan whatsapp phone number Sushi, is also a conveyor belt sushi restaurant from Japan, and is highly relevant to the brand's target customer group. resonance. As another example, this year Tsuru Tea House collaborated with the Japanese horror comic master Junji Ito to create a new topic in Ghost Moon. However, because horror comics are not popular IPs in comparison, they also appeared to be "too scary". controversy.

Create unique co-branded products:
Integrate IP elements into product design to increase the uniqueness of the product, or create limited edition or peripheral products to increase collection value. Take the Tibetan Sushi this time as an example. If you consume five plates of sushi, you will have a chance to win a lottery.