They are stimuli that the brain receives and that lead a person to decide something. Applied to business, they act as drivers for decision-making in your clients or leads .
So applying them to your subjects will help you get more opens on your emails.
The top 10 mental triggers you can apply are:
1. Pleasure
This is one of the must-haves because it estonia phone data moves everyone equally. Who doesn't want to feel good?
To take advantage of it, try to put yourself in the place of your client or lead and think about what they might enjoy , what pleasant sensation they are looking for.
Example: Keep warm with our blankets this winter.
2. Novelty
The announcement of something new often has a strong impact on the brain , releasing dopamine. This stimulates motivation and concentration.
That's why they are so effective in taking action. Plus, they come with the expectation that something will be improved.
Example: Discover the new release in our store.
3. Simplicity
The human brain likes simplicity. It's just its biological nature. Would you rather read a long text with lots of technical jargon or a short statement that explains what you need to know about a topic in a clear way?
For this reason, this is a very good mental trigger to keep things short and to the point.
Example: Do you want your boots to last for years? Buy leather ones.
4. Curiosity
It triggers the mind because it awakens a part of the brain that wants to discover and evolve , this activates dopamine. That is why when we use elements that arouse curiosity, it helps maintain the interest of the leads .
This will definitely make them open your email. When you have managed to arouse your client's curiosity, the action response is unstoppable.
Example: Use this trick to multiply your sales.
5. Expectation
Creating anticipation in your client or lead makes them eager to learn about your product or service. The best way to achieve this is to anticipate and tell your client that you are working on something they don't know about yet.
Example: The winter capsule will be released in 10 days, here is a sneak peek.
6. Community
Human beings are social. They need to feel part of a community and being part of one makes them feel good.
That's why inviting your client or lead to join your community facilitates conversion, because it helps them make the decision through this stimulus.
Example: Join the largest community of entrepreneurs in Latin America.
7. Scarcity
It consists of creating value from the limitations of a product or service. This motivates the human brain because the unconscious tends to associate that the more difficult it is to obtain something, the more valuable it is.
If the lead has not yet made the purchase decision or is not fully convinced, perceiving scarcity and that they will not have another opportunity to do so, it is very likely that they will feel motivated to buy.
Example: Last units left! Don't miss out on yours.
8. Authority
We tend to value more the opinion of someone we consider superior , because we recognize that that person knows more about the matter.
To attract more clients, one of your goals has to be to position yourself as an authority in your field.
For example, Tiendanube is the leading e-commerce platform in Latin America, which gives us authority on the subject.
Example: Expert tips to sell more on special dates.
9. Urgency
It works as a scarcity trigger, but its limitation is associated with the deadline , limiting the time your client or lead has to make a decision.
By giving the customer a deadline, you put them in a critical situation and, in doing so, help them make a purchasing decision.
Example: Offer until 23:59, last chance.