3 steps to succeed in data-driven marketing

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Definition of data marketing
"Data marketing", as the name suggests, is data-driven marketing. This article will take you to understand the role of data marketing in digital marketing, and will also delve into why marketing data analysis is important today, and how companies should practice data marketing. Finally, it also helps you unlock the most important marketing data in the industry, allowing marketers to take away the latest data packages and digital tool trial experiences for free.

The difference between data marketing and digital marketing
Digital marketing refers to marketing activities conducted through digital means: such as placing Google ads, operating social media, using LINE official accounts to interact with friends, etc. After the poland whatsapp phone number popularity of smart phones, the use of the Internet and various digital channels has increased significantly. The biggest advantage of digital marketing compared to traditional marketing is that it can reach Internet users through online platforms, and can easily collect marketing data and track the effectiveness of marketing activities.

Dilemmas and trends of digital marketing
By definition, data marketing is only a part of digital marketing. Many brands or marketers believe that data analysis and collection are not necessary for digital marketing. A few years ago, digital marketing that lacked data might still be feasible. For example, if a brand randomly posted posts on fan pages without any data analysis, the results might be pretty good. This is because at that time, Internet users and usage were growing at a rapid pace, and you could get a lot of exposure and traffic by just posting an article on social media.