There are characteristics that every creative advertisement must have . One of them is brevity. In a video, for example, the first few seconds have to be so precise and impactful that the audience wants to know more.
Another key ingredient of creative advertising is the resources it uses. Among the most commonly used are humor, exaggeration, satire, testimonials, intrigue and dramatization.
Even though it is a creative advertisement , it is important not to lose sight of the fact that the product has to be the center, showing how it solves a need or fulfills a desire of the consumer. The czech republic phone data product has to be the protagonist in the kitchen and in the plating of the advertisement.
Wait, we're still missing one essential feature in creative advertising: its adaptability. The messages won't be the same in all the ads in your creative advertising campaign . But the creative concept has to be transversal and adaptable to each format chosen for the campaign.
It is key to maintain the same concept in all formats used to communicate the messages of a campaign. This will help the public remember them and associate them with the brand. Of course, the characteristic of effectiveness that we mentioned at the beginning must be met: creativity must not eat up your product.
Read more: How to advertise your product? Features and examples for inspiration.