2. Member attributes
Member attributes are the most confusing category of variables. All tags used to describe members' basic information and characteristics are member attribute tags. For example, the "birthday month" mentioned in the previous example falls into this category.
"Demographic variables" commonly used in traditional focus marketing also fall into this category. Demographic variables record basic information such as gender, age, and place of residence. In the past, digital marketing based on advertising was the core of Focus, but in the era of membership management , it may not be important.
In the past, advertising audience setting was limited by platforms such as Facebook or Google. Brands could only use the above-mentioned demographic variables to segment audiences to facilitate new zealand whatsapp phone number more precise delivery. But now using the LINE channel to manage loyalty members, labels can be defined more flexibly and customized to achieve more detailed segmentation. The aforementioned "birthday month" is an example. In addition, " member loyalty " is also an important way to focus on the audience.
Application scenario
Label example
3. Add sources
the first point of contact where consumers become friends for the first time and have the opportunity to become loyal members. In terms of LINE official account management, consumers must be attracted through a certain contact point before joining and becoming LINE friends of the brand.
The reason why adding the source is important is that it is likely to mark the customer's first impression of the brand. Based on this, we can judge what known and unknown information the consumer has, and accurately promote information in the early stage of the consumer becoming a friend. , successfully retaining consumers.
Application scenario
Label example
4. Product category
Product categories indicate the products that consumers are suitable for or are most likely to be interested in. The label design in this part is relatively intuitive, and brands can design labels based on the classification of their own products.