To create a blog from scratch, it is not necessary to have knowledge of web development. There are platforms that are designed so that any internet user can intuitively use them and create their website.
However, creating a blog from scratch involves a few more points than simply deciding on a tool:
1. Choose the theme
For your blog to be an effective acquisition channel, the topic must be relevant to the customer segment you are targeting .
A common mistake in company blogs is to only talk about the institutional aspects of the brand, its products and offers. Users are unlikely to share this type of content. Making an occasional post with an offer is not bad, but that cannot be the central theme of your blog.
It's best to think about your costa rica phone data customers' interests or difficulties. For example, if you have a fashion store for young teenagers, you can make posts about the best dresses to go to a 15th birthday party and what to wear with them or what things you should avoid when dressing up for a party.
If, on the other hand, you have an electronics store that focuses on gaming items, you can make posts about the best devices to play a certain game or the best mouse or keyboard of the year.
2. Create your name and buy the domain
Like any digital product, in order to be recognizable and memorable, it must have a very good name. And what does this mean? To put it briefly, it is a word or phrase that allows the user to associate your brand with the product or service it promotes.
There are no golden rules in this area. You can invent a word and implement a brand building strategy focused on improving recognition by your audience.
Once you have your brand name, we advise you to check if the domain is already in use. If it is available, the next step is to purchase the domain and hire a web hosting service .
Read more: 14 free domains for websites. Find the best one for you
3. Select a platform and create the blog
A CMS is a Content Management System, that is, the software with which you can design, publish and manage the blog. The two most commonly used for this are WordPress and Blogger . In case you don't know the first one, in the following link we will tell you in depth what WordPress is .
In the next section of this article, we will share with you a step-by-step guide on how to create a blog with each of them. For now, we want to give you valuable information so that you can select a platform based on the characteristics and needs of your business or the type of blog you have in mind.