The doors of the Bertelsmann Space will open at 8:30 a.m. to welcome attendees of our first event of the season, and until 9:15 a.m., attendees will be able to enjoy the first coffee storm of the day after checking in. After this, our director, Rubén Bastón , will act as master of ceremonies, opening the day.
Infographic showing the different presentations and round tables that make up NEXT Eco
9:30h – 10:00h: Redesigning the future: navigating towards a circular model in the digital world
We will start the day by discussing the future of the sector and the role that sustainability will play in it. The commitment to reuse, second-hand goods and circularity is the order of the day and is seen as the model to follow in the coming years. Juan Carlos Peña , CDO of Cash Converters, will be in charge of this first conference.
10:00h – 10:30h: Production with purpose belgium number data when your suppliers meet the standards
When commitment extends to all areas of a business, it shows. The second talk of the morning will be given by David Hart , CEO of Saigu Cosmetics, who will talk about the weight that his suppliers, and the consonance of values with them, have in the success of his brand.
10:30h – 11:15h: Reinventing logistics: how to reduce the impact of transport, storage, packaging and delivery
Alexandra Cid , Marketing Manager at Capsa, Marina Moya , CEO of Bolsalea, and Luis Colmenares , Head of Trade Marketing at CTT Express, will address the big question: how to minimize the impact of logistics on the planet? All of this in a round table moderated by Iván Enríquez, CRO of Marketing4eCommerce.
11:30 a.m. – 12:00 p.m.: Coffee Storm
12:00h – 12:45h: Sustainable commitment and marketing: how to get your message across without falling into greenwashing