The concept of Employer Branding is currently on the table. Companies are looking to improve their employer brand reputation to attract and retain the best professionals. This has its reason for being: companies have recognized that having the best professionals makes them more competitive and therefore allows them to increase their value in the market.
The urgency of having the best professionals makes companies think about evaluating their working conditions in order to position themselves as benchmarks for good employers. Therefore, creating a good Employee Value Proposition will allow you to improve your Employer Branding strategy to attract the best professionals.
Work environment , key to good Employer Branding
Professionals are very clear about this: according to studies, the work environment is one of the three factors that workers around the world point out as a determining factor when deciding whether to join a company or not.
But the importance of a good working environment in a company does not end there. It has been determined that workers who develop a good working environment are more creative, productive and loyal to the company.
Take for example the tech giants like Google, Apple and Facebook, leading the list of companies where everyone wants to work. These large companies dedicate a large part of their efforts to offering a work environment where creativity, productivity and imagination are encouraged through the Human Resources department .
These companies strive to create an open-door environment at lithuania phone number hierarchical levels and allow employees to take part in their own projects so that they feel they are being valued and that they are leaving a mark on today's business world.
Characteristics of a good working environment
Being a good place to work should be the main objective of any company that wants to achieve success in the business world. Workers are the only non-quantifiable asset of any organization. Therefore, strategies must be directed to attract and retain the best professionals. One of the elements to attract and retain them is to have a good work environment. Here are its main characteristics:
Communication
It is important to foster open and positive communication between employees and management. This is one of the essential conditions for creating healthy and productive working relationships. Communication must be evident at all hierarchical levels. Managers must be accessible and make their employees feel listened to and valued.