56.7 % believe that this is the case, but there are some nuances . Most of them justify that they see more women in communication and marketing positions, either at work or during their years of study at university. Although they confirm that they are aware that this is not the general trend in society: « I believe in general terms that there are more women in communication positions but few in leadership. As in everything. »
Others say that, as a modern professional field, it has become equally consolidated due to its short existence. In other words, they don't think it matters whether you are a man or a woman when it comes to being a Community Manager – that's how it should be after all – as it happens in other sectors marked by traditionalism. They believe, based on their own experience, that this job is valued more for what you do than for being a man or a woman. However, most agree:
«In my experience, yes, I think that 'Social Media' is more uruguay number data associated with women. At first, until the new profession became established, it was a position that didn't matter much and often women start to get into those 'positions that don't seem to matter'.»
Is there anything you would like to see improved or changed in the community management industry? If so, what?
The most common answers to this question have been about salary and the fact that the Community Manager profession is valued and recognised. These are some of the things that would be improved:
Flexible hours or teleworking.
Salaries : « Initially, a social media manager was a 'job to manage Twitter' but now social media is the main sales channel for many companies and for consolidating brands. I think that salaries do not reflect this reality.»