To create a successful empathy map, four steps are necessary:
Define a buyer persona. The first step is to understand who our client is, analyzing the information collected and calculating some demographic and psychographic data . The idea is to know the target audience in detail and delve into their emotions, dreams and fears to predict how they will experience the brand.
Questions about the client. To establish the central structure of the empathy map, it is necessary to answer the six questions established previously and think about the client from a new perspective.
Write down all the answers and ideas. Once all the bosnia and herzegovina number data questions have been answered, it is necessary to draw the map, either digitally or physically, and divide it into the necessary sections. It is advisable to leave a space to write down all the ideas in which each member of the team can write down the idea that occurs to them. Something to keep in mind is that an empathy map is a tool that does not require a high expense, however, you must dedicate enough time to it so that the brainstorming is productive.
Creating the final version. After you have a few ideas to choose from, you can begin to review and create the final version of the empathy map. The most important thing is that it should be clear, concise, and easy to interpret, so if you end up with 40 keywords to describe the customer, it is best to choose the 10 most relevant ones. When the empathy map has an equal number of elements in each category and is an accurate representation of the customer profile, it is finished.
This map can be used whenever you want to launch a new product or service, make product updates or launch marketing materials.