According to Porter's perspective, the more organized consumers are, the more demands they can make regarding the relationship between price, quality and service , which can lead to lower profit margins. In addition, the customer may choose another service or product from the competition, a situation that becomes even more visible when there are several potential suppliers.
To achieve this, the ideal would be to increase investment in marketing , create a value proposition that differentiates it from the competition, improve sales channels , create a higher quality product or reduce its price.
The bargaining power of suppliers
At the other extreme, the suppliers we depend on can become a threat if they have some kind of monopoly on the market or industry , we face high costs when changing suppliers, or if they enter into direct competition with us.
If we do not want to depend on a single supplier, we need to bangladesh number data increase our portfolio, build long-term partnerships and prepare our own raw materials.
What are the objectives of a marketing plan and how to define them
The threat of new entrants
The easier it is for a competitor to overcome industry obstacles (applicable regulations, distribution channels, costs, etc.), the greater the threat to our own company will be, because they can offer the same products as us and take our market share .
To maintain market share, it is important to achieve real product differentiation , make capital investments to innovate and create access to distribution channels through which the customer can easily access the final product.