Article Ads: Similar to how you might want to work with key opinion leaders, you might also want to pay to place an ad at the bottom of an already popular account’s articles. I recommend only paying for ads once your account has posted several articles that contain key information about your business. You don’t want new viewers to visit your account only to find that there isn’t anything they’re interested in.
This is a Coca-Cola ad on WeChat Moments (the homepage of WeChat). Notice how they used four photos to amplify it. To help you learn more, we’ve also created a whole website about WeChat ads. How to Retain an Audience Once you’ve gained an audience, the next step is to capture their attention. There’s a lot of competition out there, so you don’t want your success to be lost in the crowd.
Be consistent with your content. People will remember your face or brand, so once one of your articles or videos is performing well, keep posting content. Once you have a large enough audience, you might reconsider how often you post; after all, each post will be more engaging than the previous as more people see your content. At this point, you can spend more time working on how to create better content, even if it means posting less content.
However, if you are happy with your current schedule, keep doing whatever works for you. What other ways are there to retain your audience? Avoid posting bad content We often use "service" public accounts for marketing because these public accounts appear in the fan's message area and are therefore very easy to follow. While this is great, there is also a hidden disadvantage - if you start posting content they don't like, they are likely to unfollow you.
The most common problem we find with some of our clients is that they malaysia whatsapp resource post too much promotional content. Promotional content should be used with caution. Ideally, every post should be valuable to the reader, but it is also okay to post a promotional post after every four instructional or informational posts. Create a WeChat Group Social media is supposed to be “social,” and WeChat is where Chinese citizens message each other.
Friendships are born out of shared interests, so your brand’s products or services might be something that two people enjoy. Fashion brands often bring people together because their style represents a philosophy or people think their products are cool, and when people wear a brand’s clothes, they want to feel like they belong to a larger group. Restaurants and food work similarly—and this may be true for other industries as well.
Keep this communal nature in mind when you’re producing content for your audience. Focus on how your products and services can bring people together or enable individuals to become part of a group. One way to create a community is to set up WeChat groups and have people discuss your products. Give the Gift Knowledge is the most important gift a content creator can give to their followers.